MORE AIR TIME
Obstructive sleep apnea affects tens of millions of Americans, yet it's broadly dismissed as a snoring problem, stigmatized, and dramatically undertreated. This unbranded disease awareness campaign was developed in response to a competitive RFP for a clinical-stage biotech preparing to launch a first-in-class neuromuscular OSA therapy. The brief: reframe OSA as the serious, chronically mismanaged condition it is, and prime the market across patients, caregivers, and clinicians—without naming the drug or the company.
The work below includes an explainer video that was used to kick off the pitch, and three distinct creative territories.
This is spec pitch work developed as part of a competitive RFP response. It is not produced or approved promotional material.
CREATIVE CONCEPT 1: THE NIGHTLY GRIND
CREATIVE CONCEPT 2: TOXIC SLEEP
CREATIVE CONCEPT 3: THE SLEEP CRIER (Featuring Amy Pohler)
