To connect with a younger audience and drive traffic to the new Avon.com, we created a content series featuring strong, young women who exemplify the new Avon and its timeless brand values—beauty, innovation, and empowerment. These women define who the "you" is in Avon's tagline, You Make It Beautiful.
We launched the campaign with a robust display media and paid social program that teased the video content and drove to a landing page on Avon.com. In addition to the three premier videos, users could see video extras and outtakes, behind-the-scenes content, and call-outs to the Avon products favored by each woman.
Finally, we cookied the users who had visited the site and retargeted them with more product-centric advertising to drive sales.