QUTENZA is a physician-applied capsaicin treatment that delivers up to 3 months of relief from diabetic peripheral neuropathy—the burning, tingling nerve pain in the feet that affects nearly half of all adults with diabetes. Despite being clinically superior to anything else in the category, it suffers from low awareness. The creative challenge was to change that.
This is spec pitch work developed as part of a competitive RFP response. It is not produced or approved promotional material.
