Rexona (known as "Degree" in the U.S.) is the #1 deodorant brand in the world. The "No Quit" campaign was designed to reaffirm the top efficacy of the brand's products.
This interactive rich media banner was inspired by one of Rexona's international TV commercials, which featured absurdly masculine dudes that never give up or give in. No matter how many times you hit this guy, he keeps coming back for more. Humble brag: Nick Law said this was the greatest web banner he'd ever seen.