Jeff Weston / Creative Director - Toyota Prius / Genius

It's rare when you get to advertise a truly revolutionary product that people actually have questions about. This campaign gave them the answers — and won a bunch of awards along the way.

Thanks to the success of our corporate advertising for Toyota, we were invited to pitch against Saatchi & Saatchi for the Prius account. And our little office of only 30 employees won the business. It was first time in over 20 years that an agency other than Saatchi held a product account.

"Dinosaurs" / TV :30
Director: Bruce Dowad

What started as the U.S. introduction of the Prius, this became a commercial touting Toyota as a leader in fuel-efficient vehicles. Toyota picked Jeff Goldblum, star of “Jurassic Park”, as their spokesperson while the dinosaur concept was still in development. Talk about luck...