It's rare when you get to advertise a truly revolutionary product that people actually have questions about. This campaign gave them the answers — and won a bunch of awards along the way.
Thanks to the success of our corporate advertising for Toyota, we were invited to pitch against Saatchi & Saatchi for the Prius account. And our little office of only 30 employees won the business. It was first time in over 20 years that an agency other than Saatchi held a product account.