![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/8eec40fc-f304-4b1a-a19b-8e376ebcc0e8_rwc_0x0x3594x3594x3594.jpg?h=a27a26205237ce9978fafe145a911af4)
Accrufer / Un-ironic Iron
Most iron supplements, designed to make you feel better, end up making you feel worse. Ironic, don't ya think?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/5e86aa17-43ab-4b95-91f4-88296e8c89df_car_1x1.png?h=3ab23546c7b5eb1f59432e7a5988cac2)
Citi / Presidents Cup Sponsorship
NYC—the undisputed king of pizza, musical theater, four-letter words, and... golf?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/aa7ec868-361f-4cf9-ae12-fa52c78c671e_rwc_0x0x1080x1080x1080.png?h=2bc17c555d7b1808288ebf8243561415)
Shingrix / Behind the Scenes
Can pharma be funny? Heaven forbid.
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/e7ad7ffa-a485-42a5-95fa-9e82dbae6b1d_rwc_346x0x719x719x719.png?h=b5b39e2bc640a7752dbad393c3004480)
PNC Bank / Be The Boss of Your Money
You work hard for your money. Shouldn't you be in control of it (honey)?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/6e563df0-02bf-4134-9482-03d20677b922_rwc_0x0x802x802x802.jpg?h=e69f6659ac670bb409304aa73f923589)
Alexion / A.L.P.D.
How do you get HCPs to look at common symptoms in a whole new way?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/4ab9aff9-8cc2-42e4-82d8-267d335e9e7c_car_1x1.png?h=5a3fba4914c9d6557e33ef96b37f3189)
Citi / Olympics Sponsorship
Nike, they ain't. So why would a bank sponsor the Olympics?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/3d9eb6a6-22bd-42ad-99e7-66239601100f_rwc_0x0x816x816x816.jpg?h=562d3881ee65dab3f9acf09ba9b2fb0a)
German School Brooklyn / This Is Where
How do you inspire potential donors to invest in a new school on a dirty vacant lot?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/53e97f1b-0e0f-4a45-a2ba-aa1c25edc621_car_1x1.jpg?h=96453631e3573fb03fc329d42cc516cb)
Citi / The Progress Makers
How do you win back trust after suffering a public backlash?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/3407af8a-84df-402c-b154-9effd0437006_car_1x1.jpg?h=43d86625e19892f2f08b2981b8408d58)
Hampton / Hamptonality Moments
What do you do when your client gives you a made-up word to define?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/0e4c76b5-ef20-407f-8629-fb853d0d8e30_car_1x1.png?h=ea3c67acae380c8e8fc12b25e4d82fd2)
Citi / At Home with Mr. Met
How do you keep baseball's most calloused fans coming back for more?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/86c858f7-2eb8-40df-b0a3-62c31e32931d_car_1x1.png?h=81bd44dee1e267f91bcd3bc7f7b4c9c7)
Grow Up Great / The Information Age
Where do you get answers before you're old enough to google?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/be2e497e-a1c8-4e13-8179-8ece586d1415_car_1x1.png?h=b45fa26b78ad7775e106f1457cb911c2)
Avon / Beautiful Stories
This ain't your meemaw's makeup. How do you ditch your '70s-era reputation and win a younger audience?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/243d45dd-c164-4267-9f02-e845de6dfb97_car_1x1.jpg?h=43a62da2a59304a499e2d982b188974f)
Walmart / Project Dream Dorm
How do you make a 12-by-15-foot cinder block room feel like home?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/2f73d49e-0c2d-4709-a199-50151e229973_car_1x1.png?h=3106615ef3e3d05ad44302a44184aff7)
Intel / Hated by Monsters
Did you ever wonder what your favorite undead video game enemies would chat about over a beer?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/d8a90969-7416-49cd-8a6d-a56924e52f2e_car_1x1.jpg?h=3c3f47f475934f000ee4d706e689e422)
Toyota / Corporate Campaign
How do you convince Americans that buying a Japanese car is good for the local economy?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/afee5e0b-8023-42e9-92ad-db920b7979e3_car_1x1.png?h=32558617c2b89d10f09c49886289c567)
From Caen to Cannes
What do you do when you're exhausted from work, getting divorced, and having a mid-life crisis?
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/09c41b11-894d-448c-ac83-6f87143ae354_car_1x1.jpg?h=199aa86fbb324c855a72f8c9dd4128f9)
TL;DL
Don't have three minutes to listen to the whole song? Here's the gist of it.
![](https://cdn.myportfolio.com/9f6241583c4443e24a2b32d60a252ba8/ff339d8f-0d7a-4e62-8fa1-36ce1f292c39_car_1x1.jpg?h=6d4955b6c14b0bc37426bf85d8d2034b)
Big in the Eighties
I still want to be a rock star when I grow up.