Hypophosphatasia (HPP) is a rare genetic disorder characterized by impaired mineralization of bones and teeth in both adults and children. It's often misdiagnosed so we needed to make sure doctors were looking at symptoms the right way—like a savvy detective investigating a crime. So, we invited them to become one by joining the A.L.P.D. to solve a mystery in this first-person, interactive police drama. HCPs could upload their name and image to become part of the live-action cast, investigating evidence and interviewing suspects along the way.
The interactive experience was hosted on an unbranded website that gave HCPs an opportunity to explore and learn more about how to identify and diagnose HPP sooner.
