Citi was still recovering from the public backlash resulting from the 2008 financial crisis when it introduced The Progress Makers campaign. It has become a very successful way for Citi to spread word of their core mission to enable progress for individuals, communities, institutions, and nations through strategic investments.
BUILDING A HOME-FIELD ADVANTAGE
This film tells the story of how Citi's expertise in sports financing played a role in the reinvention of Kansas City, Kansas, when it was suffering from recession and urban flight.
HARNESSING POWER OUT OF THIN AIR
At a time when the U.S. government still dares to question the science behind climate change, Citi has made a $100 million commitment to finance sustainable growth initiatives. This short film celebrates the introduction of North America's very first offshore wind farm, located just off the coast of Block Island, RI.
PROGRESS MAKERS HUB SITE
With years of great content but nowhere to host it, we built a site to highlight the Progress Makers that Citi has worked with around the globe. The site encourages exploration and can be navigated by topic or location.