The dorm room defines freshman year. Every student imagines having a room that feels personal, that fits their style, that they will not just survive in, but thrive in. That’s where Walmart comes in. “Project Dream Dorm” gives students and their moms the inspiration and tools they need to create their perfect room.
We picked five incoming college freshmen, hooked them up with five professional designers, and sent them first to Walmart, then to school to design their dream dorm rooms.
Rich media banners (with sound—click to play!) drove to a custom YouTube channel that featured the videos.
The custom YouTube channel featured a series of video profiles of the students and designers, and the before-and-after results. In addition, viewers could learn about featured products and purchase them from Walmart.com.