Corporate advertising is the art of telling, not selling. With this campaign, Toyota tells the story of their innovative products, environmental responsibility, and investment in America. This is one of numerous campaigns I created for Toyota, having worked on the account for seven years.
True story: At the end of a long photo shoot in California, I took a taxi to the airport with the client. The cabbie struck up a conversation with us and asked why we had been in town. When I told him we were working for Toyota, he said, "Toyota is a great company. They hire lots of Americans and build more than half of their cars here in this country." The client was sure I had paid him off. Either that, or advertising works.