"Hamptonality" defines the proactive, friendly service that Hampton hotel team members offer their guests on a daily basis. We brought it to life with a series of online videos, social posts, display ads and a microsite that feature real stories and examples of Hamptonality from real Hampton guests.
Once we unleashed "Hamptonality" on the world, we needed a central hub to aggregate all of its relevant content. We built a microsite with a modular design system that made it fun for guests to explore, share, and submit video content, social posts, user-generated content, photos and stories—all things Hamptonality. In addition, it became a revenue driver for Hampton with the inclusion of special offers and a booking engine.